The Valley Center Chamber of Commerce has announced it will step down from organizing the 2016 parade associated with Valley Center Western Days.
Due to the increased cost and the many man hours it takes to produce the parade, the chamber is looking to another organization to carry on the tradition, according to chamber President Stuart Holthaus.
“The Chamber stepped away from the Western Days Festival and stayed involved in the parade because we thought it was a great vehicle for our members to promote and advertise their businesses/organizations,” Holthaus said. “This just has not been the case.”
He added that few chamber members take advantage of the parade as a marketing opportunity and the chamber is using thousands of dollars and many staff hours, “with no true benefit to our members.”
“Last year we saw a 50 percent increase in the cost of closing the road,” Holthaus said, “and we just don’t have enough resources to raise the money and the physical manpower to put up all the signs.”
He added: “We know how important the parade is to the weekend and have enjoyed putting it on for years. We look forward to seeing where the new group can take it.”