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Stone Brewing is Escondido’s ‘Newsmaker of the Year’ for 2016



Artist’s rendering of the Stone Hotel proposed by Stone Brewing.

Artist’s rendering of the Stone Hotel proposed by Stone Brewing.

The Escondido Times-Advocate has named Stone Brewing to be the 2016 “Newsmaker of the Year,” in recognition of Stone’s decision to build a world-class brewery hotel at the current site of its brewery and restaurant. The Stone Hotel will be the first “destination” hotel to be built in the city in decades.

This is the first year that the Times- Advocate has announced its “Newsmaker of the Year” award. The newspaper was purchased by Roadrunner Publications in January of last year.

Publisher Justin Salter commented, “As we move to become an integral part of the life of the city, we wanted to emphasize our commitment to Escondido by acknowledging the movers and shakers who make this this the ‘City of Choice.’ Congratulations to Stone for its positive impact on Escondido.”

Rorie Johnston, CEO of the Escondido Chamber of Commerce, greeted the announcement by the newspaper with “Awesome choice!”

Mrs. Johnson added, “Stone Brewing’s plan to build a hotel has been a topic of conversation for a number of years. It is exciting to know that the plan is moving closer to reality. Though Escondido has a number of fine ‘Traveler’ hotels, it lacks ‘Destination’ suites offering a vacationer experience. Escondido also has many tourist destinations with the California Center for the Arts, SD Children’s Discovery Museum, Roynon Museum of Paleontology, San Diego Zoo Safari Park, Historic Grand Ave, and of course Stone Brewing itself. Stone is also near Palomar Medical Center. These aspects alone would support the need for a boutique four-star hotel in Escondido.”

Stone announced the new $26 million development in August. Stone is partnering with Untitled Hospitality and together they will break ground across the street from the brewery with an opening date of early 2018.

Stone Brewing, the 10th largest craft brewery in the United States, and San Diego-based hospitality collective, Untitled Hospitality, announced their partnership to develop Stone Hotel — the companies’ first-ever brewery hotel.

The plan is to open in the first quarter of 2018. The hotel will be constructed, owned and managed by Untitled Hospitality through an exclusive license agreement.

Untitled Hospitality describes itself as “a multifaceted hospitality collective that owns, develops and operates specialty hotels nationwide. Based in San Diego, California, Untitled is founded on the principle of collaborating, sharing, and galvanizing the creative process to fashion uncommon hotels that challenge the status quo through bold design, exceptional amenities, interactive guest experiences, familial service and unique location.”

Untitled Hospitality was founded by CEO Robert Cartwright, a veteran of over two decades of experience in operations and business development for global hotel and leisure companies, including Starwood Hotels & Resorts, Hilton, Marriott, Intercontinental Hotel Group and Key Hospitality Group.

The Stone Hotel will be located on 13 acres adjacent to the existing Stone Brewing World Bistro & Gardens – Escondido. The hotel will offer bar-style lobby check-in to oversized guest-rooms, all larger than 375 square-feet. Each of the 99 rooms and 6 suites will showcase details such as custom designed furniture and floor-to-ceiling window systems, which flip open to an expansive balcony, providing an open-air in-room experience.

The hotel will have an event facility with an 8,000 square-foot ballroom, a 10,000 square-foot rooftop garden and an acre of outdoor event space.

At the time of the announcement in August Escondido Sam Abed commented, “Stone Brewing Company is a phenomenal success that has been nationally recognized. This new expansion project will make this regional destination a national attraction and will provide an amazing experience to the half million visitors who visit Escondido every year. We are very proud to have them in Escondido.”

Councilmember Ed Gallo added, “The biggest business boost for Escondido is this city will have a first-class hotel. A hotel that will attract performers at the California Center for the Arts, Escondido, who may stay at a unique hotel experience in town rather than travel out of town. Professionals visiting from Palomar Medical Center as well as out- of-towners visiting friends and relatives will also benefit from the hotel location. Stone is now the third largest tourist attraction in North County and, who knows? This may take them to number two. In addition to the Marriott branded hotel coming to La Terraza this puts Escondido high on the list of visitor’s travel destinations. These new upscale hotels will help us in attracting new business to Escondido. So many upsides.”

Guests to Stone Hotel will be immersed in a craft beer experience when they arrive. An inlay on the hotel’s driveway artistically displays beer flowing from a tap at the top of the driveway down to Citracado Parkway.

Alongside rare historical Stone memorabilia, the watchful eye of the gargoyle will be discreetly on guard throughout the hotel, and Stone beers will be available upon a moment’s notice.

The concept and inspiration for Stone Hotel comes from Stone co-founders, Greg Koch and Steve Wagner, who founded the brewery in 1996.

Through a joint venture, Untitled will partner with San Diego developer McMillin LLC to build-out the Stone Hotel property. Designing the $26 million, 100,000 square foot build-out is Paul Basile of Basile Studio.

Stone Hotel will be located at 1990 Citracado Parkway in Escondido, Cali­fornia. For more information about Stone Hotel, visit stonebrewinghotel.com.

Michelle Geller, economic development manager for the city, discussed the economic impact Stone has had on the city: “Since its decision to locate its headquarters, and subsequently World Bistro and Gardens, in Escondido, Stone Brewing has been both a driving force in the craft beer industry in San Diego County and a strong community partner at the local level,” she said. “We are thrilled about their plans for a new hotel, and we are committed to working closely with Stone through the entitlement process to ensure that it goes as quickly and efficiently as possible. Stone is internationally recognized for its uncompromising commitment to quality, and we’re certain that their hotel will continue that Stone tradition and become a sought after destination that exposes travelers from all over the world to Escondido.”


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