Escondido, CA

SIP celebrates three years in business

Sip’s genial proprietor and hostess Cassandra Schaeg and some of the new rose wines available at the shop.

Sip Wine and Beer, the popular establishment located in the heart of Escondido Grand Avenue downtown area, is celebrating three years in business. It is owned by Jeremy & Cassandra Schaeg.

Given that Escondido is a city where new residents are constantly moving in, it’s a sure bet that there are a lot of people who don’t know about the place that specializes in introducing people to the joys of wine without all the snobbery that often comes with that knowledge.

Now that it’s fall, inevitably the roses and later the red wines will start making more of an appearance. It’s cooler and roses are making a comeback.

“They are very popular right now,” says Cassandra, the genial hostess at Sip.

Enjoy a free cheese board when you buy a bottle of wine or a free cheese samples when you buy a “flight” of wine. A “flight” is a sampler of several wines and is a good way to try some vintages you aren’t familiar with.

As the holidays ramp up, expect to find more fun things to do at Sip, which is located in the heart of the historic downtown, with several restaurants a stone’s throw away. Stop for some wine and then wander off onto Grand for high cuisine.

October 26 Sip will host a “build your own succulent” party in goblets with the instruction provided by Petite Petals. 

In November Sip will begin hosting a variety of wine tasting events as they approach their third anniversary celebration. You can find out the exact dates by visiting

Sip will host their annual Halloween party on October 27. 

Once a month they have live music with acoustic jazz by Warren LaPlante. 

Join the  Sip Society Wine Club and enjoy character wines, attend tasting events and connect with wine lovers at Sip’s pick up parties. Choose from the Aficionado or Connoisseur membership: 

Aficionado – $75 – 2 bottles of wine per quarter, 10% off purchases, 25% off flights.

Connoisseur – $150 – 4 Bottles of wine per quarter, 15% off purchases, 25% off flights, entry to wine tasting events.

A membership makes a thoughtful Christmas gift.

From time to time Sip offers themed classes such as Wine 101, where people who don’t know where to begin in their quest for wine knowledge finding out what kind of wines they would like to drink. Learning has never been so tasty!

Sip operates in a 2,000 square feet building; so there is plenty of room for corporate and holiday events, rehearsal dinners, fundraising events and mixers.  Talk to Cassandra Schaeg if you are interested.

Sip, Wine & Beer is located at 129 S Orange St. in Escondido, on Orange between 2nd Street and Grand Avenue. Call them at 442-248-8466.

Hours are Tuesday-Saturday 4-11 p.m.

Roses are becoming increasingly popular. The rose wine is created when the skins are allowed to stay with the juice a little longer to give up some of their color. If the skins soak longer then a red is born.

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