Neil Kadakia of Valley Center Self Storage wants your business. I discovered this personally when he asked me point blank why I was using a self-storage company in Escondido when I worked in Valley Center?
He said he could beat the price I was paying by a considerable amount and then threw in the clincher: “We will also move you!” Done deal. “Most people hate to move their stuff from one storage unit to another,” Kadakia observed with a grin. He promises to beat any competitor’s price as long as the unit is located within a 15-mile radius. “Bring it on! We have a low price guarantee!” he says.
Kadakia is a go-getter type of entrepreneur, always on the move, always thinking, always conjuring ways to make doing business with him more attractive. He also likes humor and so when he says, “We are hoarder and humor friendly,” he wants you to know that he is not the same faceless corporate drone operated storage unit that virtually greets you with a robot when you come by for a visit.
Last October Kadakia and his family took over possession of the Valley Center Self Storage, located at 28407 Lizard Rock Rd. At the time the facility was managed by U.S. Storage—a company Kodakia whimsically refers to as “the big dogs.”
His family has 16 years of experience owning and operating self-storage facilities. They operate the largest RV self-storage in Riverside County: AAA Plus Storage in Temecula.
At the end of February they brought in locally trained staffers Valinda, Bernadine and Sam. “They’ve done a really good job,” says Kadakia. “We are looking to continue a tradition of excellence.”
They immediately begana series of improvements. They added fire extinguishers at every floor and corner, and surveillance cameras for better security and added U-Haul rental. They did a lot of refurbishing and painting. They sell boxes and moving supplies at prices that Kadakia guarantees are hard— if not impossible—to beat. “We have set the bar at industry standard and above.”
They also began to become known in the local community, attending Chamber mixers and taking part in Western Days, where they handed out coupons from their booth and shook hands with about 250 residents. They want to differentiate themselves from the corporation that they purchased the business from.
“We aren’t here to be a big dog. This property is owned by my family, not a big corporation,” says Kadakia. “I make it a point to be here two to three times a week so I can meet the customers and get to know them. Our goal is to become part of the community. I need to be more hands on. Every successful business is hands on.
“We’ve kept our prices reasonable. It’s not about killing the local community, it’s about growing at a reasonable rate. I see a lot of local businesses that could compete in a higher playground. We are doing that. We want to be a mover and shaker and I feel that we can. Good competition will be good for everyone.”
He adds, “I love the community of Valley Center, a place where you know your neighbors. This community has the best family friendly atmosphere that I know.”
You can reach Valley Center Self Storage by calling 760-749-2000. They are open for renters seven days a week, 6 a.m-10 p.m.