Escondido, CA
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MINDING your BUSINESS



Michelle Geller, economic development manager for the city of Escondido and Heidi Hancox, owner of Kings Pawn. Geller presents the façade improvement grant check to Hancox.

Michelle Geller, economic development manager for the city of Escondido and Heidi Hancox, owner of Kings Pawn. Geller presents the façade improvement grant check to Hancox.

Local business beautifies exterior with custom mural

Kings Pawn, a family owned and operated business located at 1010 East Valley Parkway since 1991, recently invested in an exterior renovation that included new landscaping, new awnings, new paint and a custom mural by local artist Zane Kingkaid.

The owner, Heidi Hancox, received a façade improvement grant from the City in the amount of $20,000. Her private investment on the project was $60,295, representing a 1:3 ratio of public/private funds to improve the appearance of the East Valley Parkway business corridor.

The Façade & Property Improvement Program (FPIP) leverages public and private funds to make quality exterior improvements and enhancements to business properties.

Qualifying Improvements include a combination of the following which significantly improve the business properties’ overall appearance:

• Structural façade improvements
• Paint
• Awnings
• Signage
• Architectural detail to façade
• Façade tile or stone accents
• Decorative entry/walkway

• Outside dining area
• Irrigated landscape/flower planters
or pots
• Decorative lighting
• New windows

Based on the size of the property, grantees may be eligible for up to $20,000. FPIP funds are awarded on a reimbursable basis and must be used in conjunction with private investment.

Properties within the city of Escondido that are commercially or industrially zoned and are permitted uses (no legal non-conforming uses) are eligible depending on what kind of improvements will be made.

Properties that have received FPIP grant funds of $10,000 or more in the past seven years are not eligible. However, if a grant of less than $10,000 was received, an applicant may be eligible for the difference between their previous grant and the grant amount they would be eligible for under the terms of this program.

Some previous businesses in town that have been awarded the grant: Cute Cakes, Burger Bench, Plan 9 Alehouse, BK Cellars and Draper’s & Damon’s.

For information and how to apply, contact Michelle Geller at 760-839- 4587 or by e-mail (go onto the city’s website (www.escondido.org.)


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