Escondido, CA
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Grand Avenue Festival coming Sunday May 21

The Spring Grand Ave Festival on Sunday, May 21 from 9 a.m. to 5 p.m., sponsored by the Escondido Chamber of Commerce, will be brimming with local entertainment on two stages featuring talent from professional and not for profit studios as well as high school and elementary performing arts students.

Some of the acts include Farr Elementary Folklorica, Off Broadway Dancers, Patio Playhouse and the San Pasqual Steel Drums. A complete list of entertainment is available at 

“We like to showcase local talent at the Grand Ave Festival. Stage time is in high demand, thus the addition of a second stage on the lawn of Chase Bank at the corner of Grand Ave and Orange,” said Chamber CEO Rorie Johnston.

The talent acts are chosen by committee members and are selected from the submission forms which are available at Local groups are encouraged to submit their acts for the May and October Grand Ave Festival.

Here’s a tentative schedule of some of the performances that are concentrated in two intersections with Grand Avenue.

The street faire is one of the largest such events in the state. You could literally spend the entire day walking up and down the 12 city blocks that will be roped off and not see the same thing twice.

About 500 vendors are expected to participate and possibly tens of thousands of visitors on foot. It is truly a pedestrian’s paradise. It’s a day to come out and shop and find some good food and gifts or just chat with your neighbors.

The Times-Advocate will be the Chamber’s premier news partner in this event. The Times-Advocate’s vendor space will be located near Chase Bank. Stop by and pick up a free paper or sign up for a subscription. There will also be some free chocolates and other goodies if you pick the right time to drop by.

Johnston noted that the purpose of the Grand Avenue Festival has changed over the years. “When you have an event on a historic downtown main street, it’s to bring people to that part of town,” she said. “That’s a primary focus, but each year we develop it as a celebration, so we add different things for families to do together. There is also an economic impact through the day of event vendors, and the businesses along Grand who will be participating. The long-term impact is when people discover a new business and decide to come back.”

The Grand Ave. Festival and Street Fair takes place twice a year on the third Sunday of May and October from 9 a.m. to 5 p.m. and has been a family tradition since 1989.

Food from around the world and unique gifts will be available from the 500 vendors that line the Escondido historic Grand Avenue from Center City to Juniper. Family entertainment, Jaycee’s pancake breakfast and a 24-foot climbing wall make for a full day of entertainment and shopping.

Interested vendors can go to

For up to date information visit

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