It requires the synchronized coordination of four primary departments — every day — to produce a daily newspaper: news, advertising, production and distribution (circulation). You can’t have one without the others. They are interdependent. If one falters, the whole is in danger. It seems like a small “miracle” that the newspaper makes it to your driveway each day.
While it takes many employees every day to attain the finished product, some guidance is required. And I want to talk today about two of the smartest hires ever made during my 27-year tenure with the former Daily Times-Advocate. Smart in the sense that it may not have been evident at the outset, but in the long run became quite evident. I’m talking about my two lifelong intimate friends: the late Groege Cordry and the late Joe Anthony.
George became the managing editor in 1965, the same year Joe was hired as retail advertising manager. I had worked with George for 23 years; with Joe for 13. We all left the T-A’s employ by 1979, after its sale to the Tribune Company of Chicago and the end of local ownership. George was hired in 1954 as an aspiring young sportswriter by then co- publisher Fred Speers; Joe was hired in 1965 by new owner Carl Appleby.
George and Joe were from disparate backgrounds; George a southern California native and Joe from western Pennsylvania; and fate threw them together to help guide a small San Diego county newspaper to a respected and influential publication under publisher Carl Appleby. George grew up in Sierra Madre, a sunny suburb of Los Angeles; Joe was born and raised in Alaquippa, PA, a grimy steel town on the Ohio river just west of Pittsburgh.
George’s mother and father moved to Escondido when George was entering his freshman year at Escondido High School, graduating in 1952. Joe was a 1949 graduate of Alaquippa High. After serving two years in the Air Force, part of it at March Air Force Base in Riverside county, Joe married and in the early sixties moved then with his wife and four children to Upland, CA, near Ontario.
George, a 1954 graduate of Palomar College, had been a “stringer” for the T-A, reporting on Palomar sports. He was hired by Fred Speers as a rookie sportswiter with no experience, but it led to a 23-year career as an accomplished newspaper editor. It would have been 25 years, but it was interrupted by a two-yearstint with the army in the late fifties.
George moved through the “ranks” at the T-A, being promoted from sports to city editor under Fred Speers and then named managing editor by Carl Appleby. Joe had worked as an advertising representative for the Ontario Daily Report in the early 1960s when it was owned by the Appleby family. He was hired as retail advertising manager at the T-A after Carl bought the paper.
George, an extrovert in every sense of the word, was a people person. He was easy-going; he was good with people — a good manager. He recognized talent and seldom made a “bad” hire. Joe, on the other hand, was more of an introvert, but was energetic and aggressive, requiring perfection from his staff. He had that necessary expertise in ad “layout” — how to get the best exposure for your buck.
After Carl assumed ownership of the T-A, he soon instituted a rectangular design for the newspaper pages, to make it visually easier for the reader to discern the distinct difference between story segments. It was George’s responsibility as managing editor to assure that the news design staff could implement the new system. It revolutionized the look of the paper. Without consciously being aware of it, George and Joe and their staffs were quietly helping produce a quality newspaper every day.
In 1969, the Daily Times-Advocate not only was awarded the first place for general excellence by the California Newspaper Publishers’ Association (CNPA), but that was exceeded by the first place for general excellence awarded by the National Newspaper Association. It was my privilege, as the T-A editor, to accept that award at a luncheon in Atlantic City, NJ.
George Cordry and Joe Anthony were instrumental in the T-A’s gaining that statewide and national recognition. (Note: The T-A’s statewide recognition was enhanced when George was elected to a three-year term on the board of directors of the CNPA’s editors’ conference.)
If any readers have questions about the Times-Advocate during my tenure as a reporter and editor from 1952 to 1979, please address them to this newspaper and I will attempt to be as honest as I can in answering them.
Ron Kenney, a 60-year resident of Escondido, was a reporter and editor of the former Daily Times- Advocate from 1952 to 1979 and a copy editor on the editorial pages of the San Diego Union-Tribune from 1985 to 1997.