The owner of the Arthur Murray Dance Studio in Escondido, Autumn Dinh, was thrilled when she looked at the end of the year financial reports for 2016 for her dance studio.
“I couldn’t believe it”, says Dinh, “we jumped more than fifty percent in gross over last year.” In a year where many businesses were struggling, Dinh attributes her location on the corner of E. Grand Avenue and Juniper as a contributor to the dance school’s financial success.
“Visibility has been key. People can walk by our windows and see how much fun the students are having inside. They see our clients dancing, smiling, it’s been great for the growth of our school.” The previous location of the Arthur Murray Dance Studio was on Felicita Avenue since 1977.
The Escondido Chamber of Commerce awarded Autumn Dinh as the Community Enhancement 2015 Award Recipient. “Moving the studio in January of 2015 to the 301 E. Grand Aveue location proved that when it comes to business it’s location, location, location,” says Dinh with a smile.
Besides a move to Grand Avenue in 2016 Dinh also began an aggressive search engine marketing campaign for her websitewww.escondidodancestudio.com. She became involved with the Escondido Chamber of Commerce as well as the Downtown Business Association.
“Hiring a marketing director really helped us brand our name in the community and grow our business,” says Dinh. “We will be participating in the Escondido Chocolate Festival on February 11, and offering a free dance class in the afternoon to ticket holders. We are also participating in the ‘Dancing With Our Stars’ at the California Center for the Arts,an annual fundraiser that follows the format of the popular reality show at the concert hall — on April 1st. We regularly donate $250 gift certificates to charitable causes for their silent auctions. It’s all part of our ‘Give Back To The Community’ program.”
Autumn Dinh began her career with Arthur Murray Dance Studios in 2000 while living in Sterling Heights, Michigan. In 2010, she returned home to San Diego county and purchased the Arthur Murray Dance Studio in Escondido.
“The students in our studio come mainly from Escondido, Poway, Rancho Bernardo, Fallbrook, San Marcos and Vista,” says Dinh. “The residents in our community come to take dance lessons for many different reasons; a wedding they may be attending, a hobby inspired by watching TV shows like ‘Dancing With The Stars,’ a date night for empty-nesters or just to have a skill that helps them enjoy more social functions. Latin dances like Salsa, Cha-Cha and Bachata are really popular here in Escondido, although once the clients come in for lessons and are exposed to other dances like Swing, Tango and Foxtrot, they add them into their personalized programs as well.”
Autumn Dinh has trained a staff of three teachers the importance of giving great service, fun and easy lessons and always making people feel like they have been invited in to her home when they walk in the door.
“Taking lessons at our studio should be an amazing experience for each student,” says Dinh, “We want every person to feel that the entire staff knows them, recognizes them and embraces their dance goals. We provide personal lessons forour students to learn at their own pace, style classes for them to polish their dancing and practice parties every week to give everyone a place to use their dancing while they are learning. It’s a fantastic system” she says with a smile.
“We give an Open House Dance Party once a month that is open to the public to come and see the studio, learn a few dances from scratch and take advantage of our introductory offer, which is a personal sample lesson for thirty nine dollars,” says Dinh. “This has been a great way for new students to get started and also to continue to grow our wonderful business.”
The staff members recently competed in an international contest to increase new students in the studio and re-enroll the students that were presently taking lessons. This contest, sponsored by the international organization, Arthur Murray Incorporated out of Coral Gables, Florida, will be awarding Autumn Dinh’s staff members Domonique Dawson, Juan Galindo and Kristen Ortiz on their excellence in the competition at a gala held in Orange County this coming February.
“We are so grateful to be in Escondido,” says Dinh. “We’ve really seen a surge in interest from people wanting to learn to dance, have fun and enjoy their lives. The people here have really helped us experience another successful year, and also our best year ever! We are excited to see what 2017 brings us, and so far it’s looking like we will be spending a lot of time on the dance floor!”
For more information on the Arthur Murray Dance Studio in Escondido visit www.escondidodancestudio.com or call 760-747-0684.