Escondido, CA

Escondido Hero Banner Program honors those who serve

The Torney family members gather to honor a family member in a previous year’s “Hero Banner” program.

Every year from just before summer until Veterans Day downtown Escondido is decorated with banners honoring local military heroes.

If you have a member of the family who has served his or her country in the U.S. Armed Forces you have the opportunity to honor that loved one by taking part in the Escondido Hero banner program.

The Escondido Hero banner program honors men and women who serve, or have served, in the U.S. Armed Forces by offering personalized banners that will be hung from approximately Memorial Day (mid-May) to Veterans Day (mid-November) in Downtown Escondido along Grand Avenue, 2nd Avenue and Valley Parkway. Those being honored can be living or deceased.

Michelle Geller, economic development manager for the city started the Hero Banner program for the city three years ago. Previously, a similar program had been managed by the Escondido Downtown Business Association. They had used it as a revenue generator (charging over and above cost for the banners). When they reorganized to be volunteer-based with no paid staff, the program went away as they didn’t have anyone to manage it.

The City revived the program in 2014. Geller told the Times-Advocate, “It not only honors our local heroes, it also adds a nice aesthetic to the downtown. The cost of the banners is $190 which covers our cost to produce and hang them. We don’t generate any revenue from the program.”

For more information, contact Mike Thorne at (760) 839-4009 or

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