Escondido, CA

City posts blueprint for business recovery

The COVID-19 Emergency Business Recovery Strategy brochure is now live on the Escondido business website. It connects businesses with people that can help them.

You can find the brochure at

If you are looking to take your idea and build a small business around it, the “Jumpstart Small Businesses” program is for you! Professionals will walk you through the basics of establishing a legal business entity, obtaining a fictitious business name, how to apply for a business license and more.

If you are a small business looking to expand operations and need additional tools including access to capital, social media, marketing support, or could benefit from business coaching, this program is for you too! You will be able to pick and choose what areas meet your need and will have access to personalized coaching.

The City has partnered with the San Diego and Imperial Small Business Development Center, San Diego North Economic Development Council, and Innovate78 to launch “Jumpstart Small Businesses” in July. This effort will include offering online business classes, tools, and coaching available in English and Spanish for local residents and business owners who want to transform or expand their business idea into a thriving small business. 

Navigating local, state, and federal regulations and resources to operate a business can be challenging. The community and businesses have access to a personal “City Concierge” to assist with everything related to Economic Development. 

If you have business or workforce questions, or if you need assistance finding suitable commercial/industrial real estate locations, the City has established a “Business Ombudsman Program.”

According to Amber Tarrac, Deputy Director of Economic Development, “We are collecting new ideas on an ongoing basis so if you have suggestions on how we may better support the business community, we welcome your feedback.” 

You have a direct line to the City Manager’s office and are invited to contact Tarrac at or 760-839-4587 with your questions, or for more information on this program or if you would like to participate.

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