The 4th Annual Escondido Business Walk was held on Wednesday, September 27, when volunteer pairs made up of city officials and Chamber of Commerce Board members visited over 40 local businesses as part of the 4th Annual Escondido Business Walk.
The Business Walk is a business retention event focused on identifying and understanding the needs of Escondido businesses. The Business Walk included a variety of industries, including retail, manufacturing and hospitality. The one on one time with business owners and public officials is extremely valuable to the City and the Chamber, say officials and the feedback gathered is used to guide business-friendly strategies and policies to strengthen Escondido’s local economy.
Michelle Geller, the city’s economic development manager, told The Times-Advocate: “The Escondido Business Walk is an event we started back in 2014. I had participated in the City of Vista’s first Business Walk back in 2011 and thought it would be great to bring a similar event to Escondido.”
Similar to Vista’s model, the City of Escondido partners with the Escondido Chamber of Commerce. Pairs made up of city officials and Chamber board members go out on one designated day in mid-September and visit dozens of businesses within a few hours time frame. The pairs survey the businesses on topics such as plans for growth and hiring, plans to relocate, and offer city and chamber resources to address challenges the business might be facing.
“This year we had 16 pairs of volunteers visit over 40 businesses,” said Geller. “The industries represented ranged from retail, to manufacturing and everything in between. We gathered a great deal of valuable feedback, which we will use to guide future strategies and policies to make Escondido an even more business-friendly city.”
For more information about the Business Walk, contact the City’s Economic Development Division at 760 839-4587 or firstname.lastname@example.org.