The Escondido Auto Park Association has applied to the city for permission to upgrade its existing electronic message sign along I-15.
An application for a new regional market sign and an amendment to the Sign Ordinance to increase the allowable display area for a regional market sign was submitted to the Planning Division on May 6.
The proposed sign would be located in the same location as the existing sign at a slightly lower height (73.5 feet) with about the same overall dimensions.
The proposal is currently being reviewed by staff and ultimately will be scheduled for public hearings with both the Planning Commission and City Council.
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