Escondido, CA

Auto dealers propose electronic sign upgrade



The Escondido Auto Park Associa­tion has applied to the city for permis­sion to upgrade its existing electronic message sign along I-15.

An application for a new regional market sign and an amendment to the Sign Ordinance to increase the allow­able display area for a regional market sign was submitted to the Planning Di­vision on May 6.

The proposed sign would be located in the same location as the existing sign at a slightly lower height (73.5 feet) with about the same overall dimen­sions.

The proposal is currently being re­viewed by staff and ultimately will be scheduled for public hearings with both the Planning Commission and City Council.

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