Escondido, CA

Annual walk will take pulse of local merchants

The 3rd annual Escondido Business Walk will be held September 22, 8 a.m.–noon, with volunteers from City Hall, including possibly the mayor and a council member or two, and the Chamber of Commerce, including CEO Rorie Johnston.

The annual event, which seeks to check the pulse of the merchants in town, is a joint project of the city and the Chamber.

The volunteers will target an area of the city and deliver a survey where business owners will answer questions about the business outlook.

Owners are notified ahead of time.

“The goal is to visit forty businesses,” Johnston told The Times-Advocate. “The point is to have a good indication of the direction of the business climate in Escondido and see if there are things we can do to improve business and encourage longevity and growth.”

If you are interested in being a volunteer, there is still time. After a brief period of training each team will be sent out to visit 6-10 businesses and give them the business retention survey, which will ask questions designed to find out what businesses seek from the city to make their lives easier. Each visit will take about 30 minutes.

About 30 volunteers are expected to take part in the walk, with half coming from the city and half from the Chamber. “Frequently Mayor Abed and department heads, including the city manager and members of the council volunteer to take the surveys around,” Johnston said.

The report that will be generated by the visits will be available online at the city’s website. Previous reports are also available at the same site.

In previous reports one theme has been consistent: the need for ease of permitting and the desirability of creating a process that will streamline getting businesses up and running in as timely a manner as possible.

If you are a business owner and would like to participate, contact Michelle Geller at or 760-839- 4587. If you would like to be a volunteer, contact Rorie Johnston at or 760-745-2125.

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