This week I thought I would lighten the load a bit with some easy reading and interesting information.
The past week or so Jim O‘Neill, whom I do not know, has posted on FB photos of articles and ads from the 1920‘s to the 1970‘s Escondido Daily Times Advocate. Amazing how many businesses have come and gone over the years but one article caught my eye. It was one heralding a new housing subdivision of 430 homes from Midway to Rose Street.
The “Flower Streets,” so-called because every street was named after a flower, were on the way with the first phase opening in 1959 on Midway and Goldenrod Street.
About 20 plus years ago I met a man who was on the original sales team for these very reasonably priced homes. He told me the three bedroom, one bath, single car garage homes were 990 square feet and priced at $9,900. Such a deal. As you may know, the homes were not built to Rose Street as Aster is east of Rose.
The homes were built in phases from both ends with Daisy St. being the last street built out three years later. Thus with changing styles the homes were larger with two bath and two car garage. By the way, I have lived in Escondido since 1973 and always thought that Erica Street must have been named after the developer‘s wife or daughter. Only after seeing the article on FB did I bother to Google Erica to find out that it is in fact, a flower. I have no idea if there are any in Escondido.
This leads me to talk a bit about other housing areas in Escondido. The President Streets were built about the same time. You know about Lincoln, Washington, Wilson and other presidents being represented. Only one street was renamed later. Grant Ave was changed to Mission Ave due to the confusion with Grand Avenue. By the way, I believe Washington Avenue is the second longest continuous running street in town with Valley Parkway the leader after a portion of the downtown Ohio Ave was taken over by Valley Parkway with Escondido Boulevard also in the running.
Another area was the State Streets,‘ which were later changed to the “Number Streets” then called “The Old Escondido Neighborhood” to preserve our oldest and historical residential area.
In the OEN (Old Escondido Neighborhood) the concrete curb corners were stamped with the state name and I remember years ago walking along Maple Street and seeing some still there. Most are gone with the inclusion of ADA ramps. Ohio and Pennsylvania still remain.
Which brings me to introduce the “Tree Streets.” You know, Ash and alphabetically west to Walnut Street. There was some creative leadership in Escondido identifying various areas of Escondido. And now how you can do away with your GPS.
When the Escondido Land and Town Company laid out the town they took the Rancho Rincon del Diablo map, used a straight edge and created a very simple street matrix. All roads going East and West are Avenues. Those that go North and South are Streets except for Broadway, Midway and Citrus which is Avenue because it begins as Avenue in the unincoporated area south of town. Most cul-de-sacs, which were not a thing in 1888, are usually Court or Glen and Escondido is Boulevard being renamed from San Diego Hwy. The easiest part of all is the numbering system. All numbers begin at 100 at Broadway and Grand. Piece of cake now don‘t you think?